Alastair Campbell (no, not that one) of the Ideal Marketing company lead a seminar for us yesterday in Coalville on 12 ideas for small creative businesses. Lots of practical, no-nonsense stuff. More on Alastair and his seminars at http://www.idealmarketingcompany.com/ . He'll be repeating the seminar in Hinckley on 17 September 09.
One thing I've found very useful re. website optimisation is google's free tool to find out what keywords people are typing into google and therefore what you should use to optimise your website. Go to google and type in keyword tool external.
Clare
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